Are You All Ears? Why Every Business Needs Social Listening and Brand Monitoring

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August 24, 2020

Every day, half a billion tweets go out. Add on all the other types of online communications available, and you certainly can't keep up with them all.

But with the help of social media listening, it can be possible for you to pick and choose which messages you hone in on.

What is social listening? It's where you're alerted of any brand mention, whether it's a local news article or online tweet from someone halfway across the world.

Want to learn more? Then here's why you need social listening and brand monitoring.

It Can Help You Manage Your Reputation

If you don't know what people think of you, how can you tweak your performance and services to better serve them?

With negative reviews, you can use it as a learning experience, as well as an opportunity to really make your brand shine. If you can show your customers that you can handle bad reviews with grace, this can drive them to be even more loyal to your brand. And if done correctly, you can often change these people's minds so they become loyal customers too!

It Helps With Engagement

It can be hard keeping an eye on all your social media accounts. Even if someone ats you, you may not always see it.

With social listening, it'll gather all your brand mentions in one convenient place. This allows you to respond to each customer message if you wish. As a result, it'll help immensely with engagement and getting your brand name out.

You Can Keep an Eye on Your Competitors Too

Social listener tools don't just allow you to track your own mentions; you can also track competitor mentions. Simply set their brand name as something to track and you'll always be on top of competitor news.

For example, if someone tweets about how bad your rival's customer service is, then you know you need to shine in this aspect to win customers from them. This can definitely give you a leg up.

It Helps With Research

Again, you can set alerts for any type of keywords, so not only can you put down your own brand name and competitors', but you can also put down buzzwords for your industry.

For instance, you can put an alert for "artificial intelligence" to see what's up and coming. Whenever there's something new that comes out, you'll be the first to know. This allows you to do more targeted research that'll help with your products and services.

Be Aware of Your Brand Mentions

As you can see, it's important that you're aware of any brand mentions. With the help of social media listening tools, you'll be able to track your company's reputation, adjust your operations, and see if they're effective.

By directly listening to consumers, you'll not only improve your business, but you'll also show them you care about their feedback. It's a win-win situation!

Are you looking for a good social media listening tool? Then sign up with Fammio today. We can help with social media monitoring so you can track all mentions.

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