As the world changes before us, businesses will need to keep up with those changes. To remain relevant in a global society, companies understand the need for eCommerce websites. Small businesses, in particular, are utilizing software that makes it easy to add online stores and checkouts to their sites.
Still, having an e-store is not enough. There is still work to be done to get buyers to their sites. One technique is to add a blog to your website that helps drive traffic to the online store.
It is estimated that by 2021, there will be 2.1 billion people shopping online in some capacity. If your business is not already capitalizing on this trend, it's time to get started.
Are you looking for ways to use a blog in your marketing strategy? Keep reading for ways Contenfy can you grow a better eCommerce business using blog content.
Many people make the mistake of creating a website and not understanding how to get people to their website. Businesses must invest in Search Engine Optimization (SEO) to drive traffic to their site.
When you add a blog to your website, you're performing SEO.
A blog provides current and future customers with useful information and solidifies you as an expert in your industry. Blogs are shared on social media platforms and in e-newsletters to attract new visitors and get existing customers to visit your online store.
Many eCommerce website platforms come with the capability to install blogging apps. The blogs are great opportunities to promote your product or services. You can post engaging content with images and links to other blogs.
Also, you can quickly turn your blogs into eye-catching emails to send to your subscribers.
A well-designed blog and go a long way in building trust in your brand. Not only can you promote your merchandise, but you can also stay connected with your audience on essential matters.
Whether you are conveying updates to the website or information about trending topics, the blog is a great place to do it.
Another great benefit of adding a blog to your website is the ability to engage and grow your online community. People are more apt to support your business if they trust the content you're creating.
It is crucial with a Shopify blog, or similar eCommerce sites not to appear pushy or only focused on getting your site visitors to buy something.
Websites that are consistently adding relevant content to their websites will see better results. Do you want to add a blog to your site but don't have time to create quality time? Or maybe you don't know how to get started.
Contenfy is here to take the worry and stress out of the process. Click here to learn more about our program and how you can get your first article for $29.
While sales may be down for your business, there is still a huge opportunity to win with your customers by building their trust in your brand, especially if you are an online retailer with an email list or any business with an engaged online community.